Mock up of Advert

Second mock up of digipak

I decided that I wasnt too happy with my first mock up, so I did another, with better ideas.

Digipak & ad ( planning )

These are the possible pictures i will be using in the production on my digipak: 

                                      

mock up advert ( Planning )

mock up Digipak second version ( planning )

Now that i have taken new pictures for my digipak. my ideas has changed as you can see by the images below. 


Front and Back cover:

Middle Panels:

mock up digipak

Digipak and advert/ Short list ( planning)

DIGIPAK

Font style: I will be using the same font throughout my digipak and advert. 

Possible fonts: 

Colour scheme: I am planning to go for is blue and black this is because in my music video my clothing were mainly blue and black.

Patterns: An idea i had was to have clocks in the design but i'd have it fading so it is not clear i had the idea front Scorcher album were he had stars in the back ground. 

This is the type of clock layouts i'd be using for my digipak. 

Track list: 

                  Race against time

                  It's my time 

                  Time trial 

                  Image

                  100%

                  Life

                  Big man ting

                  Haters

                  Doing me 

                  Moving

                  Success

                  Racism 

Artist name : P-Major - Goverment name Jason, however in this genre they use their tags as artist name. 

Album name: Race against time, this reflects the video, design and track list which is revolved around time. 

Number of panels: i decided i am going to do four, this is because this is not conventional and  i don't want to challenge the genre with my artist too much. This is because he is only new in the game and to challenge something without being questioned you have to be someone like wiley which is the god father of grime. 

Content of panels: 

Front cover - Artist name, album title and artist picture

Back cover - track list, barcode, record label website and copy right info. 

Middle panel right - CD 

Middle panel left - Thank yous 

Advert

                  

Font, colour scheme and design will all be the same as the the digipak. 

Content of advert with be release date and website details

Website -  Facebook, Tagged, Twitter and Youtube

Release date - 10 March

Advert analysis ( research)

First of all i'd like to say it is very unconventional for a grime artist to make an advert promotion there albums. However when they do it's for a single for the main stream audience. 


The poster below is for Skepta's single 'Sunglasses At Night'. Even though this single is not on the album be there done that, as you can see the font and the composition is the same is still the same. For example you got the artist name at the top, and the title at the bottom underneath each other just like on his album cover. This single is for a club scene which it matches with the bright colours ( orange, blue and red), then you got the sunglasses in the middle to emphasise the meaning of the lyrics which is about sun glasses. Again this shows the playfulness of the grime genre because if you look at the sunglasses it reminds me of old 3D cinemas glasses with the red and blue lenses. This relates to the target audience because 15-25 are attracted by bright colours and it say's that we can download it which is what most or every teenage do in this day and age.

Above is while poster for play time is over, this is expected of him because he's always braking the rules so this is not surprising. This is a direct link with his album cover same front cover, font and colour scheme. It has the release date on the left hand side and website which matches  the audience because all teenages that listen to this genre will be going on the internet. To show how different wiley is, on the left hand side those are stickers that you can use for your own personal use. 

Do's and don'ts ( Planning)

For my digipak  to be successful I must include certain areas and also have to make sure i don't include other parts. 

DO'S

• Use a clear font
• Use appropiate sizes for images and font
• Use clear photos that are in focus
• Use photos that are an appropriate shape for the page
• Make sure the font is clear from a distance
• Follow the conventions of the 3 colour rule and use colour that is appropriate for
• Images
• Font
• Background
• Use appropriate industry logos and conventions, properly positioned:
• Barcode
• Date
• Copyright
• Titles
• Artist Name

Dont's

• Stretch the images, this will make them out of focus
• Use layer styles
• Use unnecessary effects, they must suit the genre
• Place text across the artists face
• You dont need to have a photo on every panel

Audience Feedback

Photos for actual Digipak

These are the photos that I will be using for my digipak. I will edit them according to my mock up digipak.

Analysis of 3 Advertisments

In Grime music, magazine adverts are hard to find, as it is not conventional for this genre to have them. However, I have found TV adverts for the artists single or album.

This TV advert is for Kano's single "This is the girl" the advert has clips from the music video and allows the audience to establish who Kano is. The use of the Title "This is the girl" repeated in the advert allows the audience to remember the name of the single. Kano's font face for his name is easily recognisable as it is his logo and the green writing which is also featured on the artwork for the single.


This is also a Tv advert for his album 'London Town' which shows clips from his music videos from the singles that he has released.

All of Kano's advertisements feature him and his signature font for his name. There are two TV ads, which are inclusive as the ads are shown in homes which make for better advertising as people would remember the advert as it would be on the TV frequently the music and the clips would get stuck in people’s head. Therefore when they go to for example HMV they would be able to easily pick it out and buy it if they liked it.

The above are also TV adverts for the artists; Chipmunk and Tinchy Stryder.

Short list of fonts, colours, layout and design ideas

DigiPak

Colour scheme; The colour scheme that I will be using, will consist of blues, black  and greens as the video shows a lot of these colours. I think it would be best if our group had slightly varying colour schemes as we all have somewhat diferent ideas as to what we would like to accomplish with our digipaks.

Font style; There are many possible fonts to chose from, which follow the codes and conventions of our genre.

Graphics; I am thinking that I would like to incoperate the boards which say 'it's my time' and the work titles of people into my digipak, perhaps create several boards, onto the back of the digipak, but have the track listing instead of 'doctor' etc.

Song lists;

• Race against time
• It's my time
• Time trial
• Image
• 100%
• Life
• Big man ting
• Haters
• Doing me
• Moving
• Success
• Racism

Name of Artist; The name of the artist is 'P-Major' in this genre they do not use real names, hence a stage name is used.

The number of panels I would like to have, is either 4 or 6, depending on my final desgin idea, but more than likely a 4 panel.

If I chose to create a 4 panel this is what would be the content of each panel:

Front Cover:Picture of the Artist, artist name, title of album

Back Cover: Barcode, copyright, track listing, record label and artist website

Inside Cover: Song lyrics - As I wouldn't epect Grime artists to have 'thank yous'

Cover where CD goes: CD & another picture that relates to the music video

Advert

Colour scheme; The colour scheme that I will be using for the advert, will consist of blues, black and greens as the video shows a lot of these colours and also the digipak will consists of these colours. 

The Font style, name of artist and web address will be the same as the digipak.

The release date will be the 10th March 2011

After creating my digipak I will select a photo from it, which corresponds with the video, for the advert. I plan to have either the boards or the people holding up the boards or maybe the artist.

Do's and Don'ts

Upon looking at previous work that students have done, these are my suggestions, when it comes to what to do and what not to do when creating CD digipaks and magazine advertisements.

The do's and dont's are as followed;

Do!

• Use a clear font, so that the audience can see clearly the titles
• Use aappropriatee sizes for images and font.
• Use clear photos that are in focus
• Use photos that are an appropriate shape for the page
• Use a layout that follows the rule of thirds for compositions, this applies to when taking the photos
• Use an appropriate type face that follows; genre conventions and a house style
• Follow the conventions for the 3 colour rule and use colours that are appropriate for; images, font and backgrounds.
• Think carefully about how to use and integrate; font, text & language and images - The placement of text next to an image will anchor specific meaning 
• Use appropriate industry logos and conventions and position them correctly; barcode, date copyright, titles, artist name
• Be creative and have fun!

Don'ts!

• Stretch images, this will make them out of focus and look odd
• Use layer styles
• Use any unnecessary effects. Any effects used, MUST suit the genre
• Place the text across the artists face
• Use a font because you 'like it' - that is not a good enough reason to use a font
• Feel you need a separate photo on every panel - be creative!

Digipak and Advertisement Mock-Up

Digipak

Front/Back Cover 

Inside Covers

Advertisement