Evaluation Question 4

This video shows many people's feedback towards the music video after the cinema screening. The people's reactions; they felt that the editing was slick and smooth, nice mise on scene, good energy from the artist, good use of props (the boards). One of the comments in the video (Beverly & friend) notes the use of props, the boards and they really enjoyed the little story, also Lauren commented on the motif of the circles that spin round behind the artist. During the cinema screening we got lots of clapping, laughter and excitement. The feedback that we got from people were mainly positive and they seemed to really enjoy the music video. One thing that was highlighted was that some of the shots were in soft focus, which ruined the whole effect of the music video however the mise on scene and the energy from our artist made up for things like that. Mostly people said it was good and entertaining, however a few felt some of the shots were confusing and they didn't get the music video.

This is a comment I got from my target audience, who have experience in media and who listen to this genre.

Darrell G: "I felt this video was good, but I had to watch the real one after as it kinda confused me a little. I think the use of the locations were really good, the fountains and that were really nice to look at. I think the guy in the video needs to calm down, I don't know if he's meant to be serious or not but it didn't seem like he was. It seemed like the video was a bit of a joke...I didn't know you liked this genre Tamara...."

Personally, I think that some of the shots could have been filmed better and definitely in more focus, I also felt some of the shots could have been smoother as they look a bit shaky. Also, I felt that the artist was too dominant in the music video and the sub stories weren't made that clear. The audience thought it was more entertaining than anything, I felt that the artist should have been a little more serious rather than how he was.

From all the feedback I learnt that sometimes the the way the artist acts in a music video, effects the way people think about it and which leads them to like a video for the person in it, not necessarily for the edits in the video. Also, to make sure that all footage is clear and when putting the footage together to make the story you are trying to portray is clear and precise. Another thing would be to know more about the genre you are doing, as this creates lots of problems when trying to research ideas for your own products, therefore doing a genre which you know well is more beneficial.

Evaluation Question 3

We used several different sites for planning and research; we used sites such as youtube and myspace to look up different videos and to find information on our chosen genre and typical type videos. We used Youtube to look at different videos and to compare and get ideas from, this was a good way to see what actual artists of Grime and underground artists do in their videos. This was a great way to get inspiration and to gain more understanding of the codes and conventions of our particular genre. We also looked at music videos from other genres to get ideas and also movie clips, to look at different styles, effects and props we could use in our own video. Facebook was used as a way to advertise our artist, by putting up videos and pictures of the 'behind the scenes' filming of our music video. We also used twitter, as a way to connect with 'fans' by sending out tweets that contained information about the release of the music video and album. Wordle was used as a way to note feedback from people who tweeted and commented on facebook posts and youtube vlogs. Using blogger to show the work that we have created, is a good and effective way to use technology as you are able to use videos, photos and links to illustrate you work, rather than just write up an explanation.

I used photoshop in order to create my digipak rather than Quark Express, as I felt it was much easier to use. In Photoshop CS5, I was able to edit my photos, by using many different tools, below shows a picture being resized once the lasso and magic tool had been used to remove the background.

To edit, we used Final Cut Pro to edit and add effects to our music video, such as dissolves, fades. We used markers in order to match the audio with the video so that the lip sync was right and was matching, we also used markers to mark every beat of the track, so that when cutting and matching up it was much easier to do. We used base track editing for the whole of the music video, which allowed us to have a pop music video' feel to it, as the shots changed with every beat. The razor tool used was most effective, as it helped us to cut our tracks more easily and easy to erase parts, creating more of a 'pop music video' effect.

When it came to filming, we used 1 light kit, tripod for the lighting kit, JVC HD semi professional camera and a still camera. The first time we filmed we didn't have the light kits, which meant most of our shots were pretty dark, meaning we had to film those shots over again. The still camera was used to take the photos for our digipak and in general 'on shoot' photos to post on our blog, to show what we had been doing. 

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Our group made a digital and animatic storyboard, I then also made an animatic storyboard.

Below is the  digital storyboard that we created as a group, this animatic is the storyboard we created as a group. This is the animatic I created

Evaluation Question 2

Screen shots showing the direct link:

Music Video

Digipak

Advert

Evaluation Question1

The music video, follows conventions by using close ups of the artist to establish the relationship with audience, as such establishes key star status of the artist. Our music video follows one of the three theories by Andrew Godwin. It follows the theory of illustration, as the lyrics suit the videos content, where the line says 'It's my time' there are people holding up boards that say 'It's my time'.

Rocky Running scene (Not the original)



We were inspired by the movie "Rocky". The running scene inspired us the most as when the runner in our video puts his hands up, likewise to Rocky, it symbolises that he has met his target and therefore he is ready and it's his time to achieve his dream. 

Scorcher It's My Time

From this music video we got inspiration to use a crowd to be in the chorus likewise to the music video, as we felt this would be a great way to engage the audience and to give the music video a bit of humor. We also, decied to use the idea of people achieving, so we portrayed the story of a runner and a singer not to copy the video. However some of the shots gave us ideas to use an x-factor type style (with the judges) and likewise to the video.


Nick Jonas Who I am

As I have seen this music video many times before, I felt by using the idea of having cards to portray a story of the individuals would be more visually pleasing. By one side saying "Who I am" and the other saying what they have, i.e diabetes, I felt this would be a good way of illustrating to the audience their aspirations in life. By one side saying "It's My Time" and the other saying what they want to be in life,  makes it easier for the audience to relate, as the people in the video may not look like what they want to be on the other side. I felt this was a good way to show the audience their ambitions and dreams and an effective use of props.

These are the stills from the videos above that influenced us;

Our representation and ideas from videos used in our music video;

I was inspired by Chipmunk's "I AM CHIPMUNK" for my digipak and advert, as I felt the use of bold text and the artist on top of the text was an effective way to get the audiences attention, as it is simple but effective. 

Final Advert

Final Digipak

Digipak making - Front cover

 First I imported my chosen picture into photoshop CS5.

I then used the magic wand tool to select the unwanted background.

 

Then I cleared the background and used the lasso tool, to get rid of the background around the face.

I then changed the size of the image.

I then used the magic wand to select it and inverse the picture, then copied it.

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I then made a new canvas, 12 x 12 and also made it transparent 

Transparent canvas

I then used the bucket tool to fill it with black.

 

I then copied the inversed image onto the canvas which created another layer.

 I then repeated the steps above with the next image.

 

This time, instead of just magic wanding it, I also used the rubber tool to blur the edges of the clock.

I then used lasso tool and inversed the picture and copied it.

 I then pasted it onto the black canvas with the other image and rearraged it.

 I then finally started to put the artist name and title of the album.



Mock up of Advert

Second mock up of digipak

I decided that I wasnt too happy with my first mock up, so I did another, with better ideas.

Audience Feedback

Photos for actual Digipak

These are the photos that I will be using for my digipak. I will edit them according to my mock up digipak.