Monday, 17 January 2011

Evaluation Question 3



We used several different sites for planning and research; we used sites such as youtube and myspace to look up different videos and to find information on our chosen genre and typical type videos. We used Youtube to look at different videos and to compare and get ideas from, this was a good way to see what actual artists of Grime and underground artists do in their videos. This was a great way to get inspiration and to gain more understanding of the codes and conventions of our particular genre. We also looked at music videos from other genres to get ideas and also movie clips, to look at different styles, effects and props we could use in our own video. Facebook was used as a way to advertise our artist, by putting up videos and pictures of the 'behind the scenes' filming of our music video. We also used twitter, as a way to connect with 'fans' by sending out tweets that contained information about the release of the music video and album. Wordle was used as a way to note feedback from people who tweeted and commented on facebook posts and youtube vlogs. Using blogger to show the work that we have created, is a good and effective way to use technology as you are able to use videos, photos and links to illustrate you work, rather than just write up an explanation.


I used photoshop in order to create my digipak rather than Quark Express, as I felt it was much easier to use. In Photoshop CS5, I was able to edit my photos, by using many different tools, below shows a picture being resized once the lasso and magic tool had been used to remove the background.


To edit, we used Final Cut Pro to edit and add effects to our music video, such as dissolves, fades. We used markers in order to match the audio with the video so that the lip sync was right and was matching, we also used markers to mark every beat of the track, so that when cutting and matching up it was much easier to do. We used base track editing for the whole of the music video, which allowed us to have a pop music video' feel to it, as the shots changed with every beat. The razor tool used was most effective, as it helped us to cut our tracks more easily and easy to erase parts, creating more of a 'pop music video' effect.



When it came to filming, we used 1 light kit, tripod for the lighting kit, JVC HD semi professional camera and a still camera. The first time we filmed we didn't have the light kits, which meant most of our shots were pretty dark, meaning we had to film those shots over again. The still camera was used to take the photos for our digipak and in general 'on shoot' photos to post on our blog, to show what we had been doing. 


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Our group made a digital and animatic storyboard, I then also made an animatic storyboard.
Below is the  digital storyboard that we created as a group, this animatic is the storyboard we created as a group. This is the animatic I created




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