Monday, 10 January 2011

Evaluation

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?





Rocky running scene (not the original) 


In my video i was influenced by music and movie videos. For example for my running scene i was influenced by rocky's running montage scene. I used the same MS as rocky because i thought it very effective in showing the determination in their faces. 




 Additionally i chose to a similar LS as rocky to show my runners to show the scenery.








Further more i though the scene were rocky raises his arms was very successful in showing that he has completed his training and now he's ready for his big fight. This is what i wanted to get across in music video and i wanted to show that he is ready for life challenges. Also i thought this was a good shot to see the urban london scenery behind my artist to show where he's coming from.






Scorcher - It's my time


I was influenced by scorchers video in my push up scene how ever i filmed mine from head on and a MCU to make the audience identify with my runner. in addition i was also influenced by the way he composed his chorus and i interpreted this is my own way. I had the girls in front and the boys at the back. I also thought the judging scene was such an effective scene because by having then nodding it shows that the sub character is succeeding. 




  

Nick Jonas - Who i am


I was influenced by Nick JONAS music video this is because i thought this was a very effect way to get across the chorus. Furthermore i thought if i used a technique like that audiences from that genre even if they don't like the song they'd like the visuals. 




2. How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)?






My digipak and advert promotes my video brilliantly because the link between the two is very clear for example: 
As you can see by the screenshot my front cover of my digipak are similar to the screenshot of my video. Same scenery and same costume except i have a hat on my digipak but even so this should be a very clear link between the two. This is also the same for my back cover even though i chose to use an over the shoulder shot it is still the same location and so there shouldn't be a reason why my target audience should not make the link between the two.




Furthermore on my thank you's i used all most exactly the same shot as the ending of my music video. 














Front cover analysis                                                                                                           
In the making of my digipak i had a few influences upon the choices i make for example:
The front cover of  my digipak. Even though you can not see my face clearly and i'm at a distance from the camera i did not go against the convention of the GRIME genre. this is because i was influenced by the godfather of grime Wiley.
In the picture below he's looking away from the audience and this is an EL. So this should attract my target audience which is around the same age as Wiley's 15-25. More over in my front cover i am where urban clothing so again i am attracting my target audience successfully.



























I was also influenceD by scorchers album cover this is because of the stars in the background. I thought this might have been a great idea for me to use clocks in my product however it was a long and pointless product because i did not look as good as i thought it might. So i decided to go with one clock HUGE clock which looked good. So again i am addressing my target audience because i am doing something similar to what other successful grime artist as done before.
The font i use should attract my intended target audience because because its conventional. It's bold, playful yet serious at the same time. Which is what grime is all about. 


 CD analysis                                                                                                                     
Wiley influenced me further with the making of my digipak. As you can see below. However this is very conventional as my research made evident. My research showed that on grime CDs the CD itself is very plain with little or hardly any colourful design. CDs normally has just a picture of the artist or name of artist and album cover are both. This is evident in skepta and ghetts CDs below





















                                                         Advert analysis                                          

On my advert i such with my influence of Wiley because i thought the having text on the image would ruin the picture. As you can see  i used the same composition. By doing this, this will attract my target audience because again Wiley is very successful so by doing something similar to him i should attract the same audience.









Overall i think my digipak and advert would be more than successful in attracting my target audience this is because i stuck with the conventions and added my own touch to show my creativity which is what my target audience is looking for in this kind of genre. More over my whole digipak and advert has a very urban feel to it with the colours, costume locating and font type. Again this should attract my target audience




3. How did you use media technologies in the constructions and research, planning and  evaluation stage? 











For the construction of my digipak and advert please click on the following links below: 
Front cover

CD

Thank you's

Back cover 
Advert
http://candipop10group4.blogspot.com/2011/01/final-advert-production.html

and for the finally production process of my digipak: 
http://candipop10group4.blogspot.com/2011/01/final-digipak-posterproduct.html










4. What did you learn from your audience feed back? 

AUDIENCE REACTIONS TO MY MUSIC VIDEO



 
Here are some of the words used to describe my music video 
 Wordle: BMT
 MY REACTION TO AUDIENCE FEED BACK


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