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The part i am choosing to analyse is the last 30seconds because the lighing is poor,which brings the video down. in addition it's just one continous shot which makes it boring. Personally i think this is the worst part of the video because it doesn't work at all. I do not see the point of having that there and it will kill the whole video to end it like that. In the feed back my audience did not understood why this was there, they thought it ruined the video because it just dragged on, even though it is funny, they didnt wanna see that for so long in the same shot.
My intentions is to cut out the whole of that scene, have lots of cut aways to calm the video down abit because i want the openning and the middle to be all hyped up but i want the end to be all calm to match the mood of the song. The editing in the scene is going to be that slow to tell the audience that even though it is the end of the song the song is still lively and energetic. Additionally i want to end the video with a pan of the docklands at night to make the bright lights stand out.
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