Evaluation Question1

The music video, follows conventions by using close ups of the artist to establish the relationship with audience, as such establishes key star status of the artist. Our music video follows one of the three theories by Andrew Godwin. It follows the theory of illustration, as the lyrics suit the videos content, where the line says 'It's my time' there are people holding up boards that say 'It's my time'.

Rocky Running scene (Not the original)



We were inspired by the movie "Rocky". The running scene inspired us the most as when the runner in our video puts his hands up, likewise to Rocky, it symbolises that he has met his target and therefore he is ready and it's his time to achieve his dream. 

Scorcher It's My Time

From this music video we got inspiration to use a crowd to be in the chorus likewise to the music video, as we felt this would be a great way to engage the audience and to give the music video a bit of humor. We also, decied to use the idea of people achieving, so we portrayed the story of a runner and a singer not to copy the video. However some of the shots gave us ideas to use an x-factor type style (with the judges) and likewise to the video.


Nick Jonas Who I am

As I have seen this music video many times before, I felt by using the idea of having cards to portray a story of the individuals would be more visually pleasing. By one side saying "Who I am" and the other saying what they have, i.e diabetes, I felt this would be a good way of illustrating to the audience their aspirations in life. By one side saying "It's My Time" and the other saying what they want to be in life,  makes it easier for the audience to relate, as the people in the video may not look like what they want to be on the other side. I felt this was a good way to show the audience their ambitions and dreams and an effective use of props.

These are the stills from the videos above that influenced us;

Our representation and ideas from videos used in our music video;

I was inspired by Chipmunk's "I AM CHIPMUNK" for my digipak and advert, as I felt the use of bold text and the artist on top of the text was an effective way to get the audiences attention, as it is simple but effective. 

Final Advert

Evaluation

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Rocky running scene (not the original) 

In my video i was influenced by music and movie videos. For example for my running scene i was influenced by rocky's running montage scene. I used the same MS as rocky because i thought it very effective in showing the determination in their faces. 

 Additionally i chose to a similar LS as rocky to show my runners to show the scenery.

Further more i though the scene were rocky raises his arms was very successful in showing that he has completed his training and now he's ready for his big fight. This is what i wanted to get across in music video and i wanted to show that he is ready for life challenges. Also i thought this was a good shot to see the urban london scenery behind my artist to show where he's coming from.

Scorcher - It's my time

I was influenced by scorchers video in my push up scene how ever i filmed mine from head on and a MCU to make the audience identify with my runner. in addition i was also influenced by the way he composed his chorus and i interpreted this is my own way. I had the girls in front and the boys at the back. I also thought the judging scene was such an effective scene because by having then nodding it shows that the sub character is succeeding. 

  

Nick Jonas - Who i am

I was influenced by Nick JONAS music video this is because i thought this was a very effect way to get across the chorus. Furthermore i thought if i used a technique like that audiences from that genre even if they don't like the song they'd like the visuals. 

2. How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)?

My digipak and advert promotes my video brilliantly because the link between the two is very clear for example: 

As you can see by the screenshot my front cover of my digipak are similar to the screenshot of my video. Same scenery and same costume except i have a hat on my digipak but even so this should be a very clear link between the two. This is also the same for my back cover even though i chose to use an over the shoulder shot it is still the same location and so there shouldn't be a reason why my target audience should not make the link between the two.

Furthermore on my thank you's i used all most exactly the same shot as the ending of my music video. 

Front cover analysis                                                                                                           
In the making of my digipak i had a few influences upon the choices i make for example:
The front cover of  my digipak. Even though you can not see my face clearly and i'm at a distance from the camera i did not go against the convention of the GRIME genre. this is because i was influenced by the godfather of grime Wiley.
In the picture below he's looking away from the audience and this is an EL. So this should attract my target audience which is around the same age as Wiley's 15-25. More over in my front cover i am where urban clothing so again i am attracting my target audience successfully.

I was also influenceD by scorchers album cover this is because of the stars in the background. I thought this might have been a great idea for me to use clocks in my product however it was a long and pointless product because i did not look as good as i thought it might. So i decided to go with one clock HUGE clock which looked good. So again i am addressing my target audience because i am doing something similar to what other successful grime artist as done before.

The font i use should attract my intended target audience because because its conventional. It's bold, playful yet serious at the same time. Which is what grime is all about. 

 CD analysis                                                                                                                     
Wiley influenced me further with the making of my digipak. As you can see below. However this is very conventional as my research made evident. My research showed that on grime CDs the CD itself is very plain with little or hardly any colourful design. CDs normally has just a picture of the artist or name of artist and album cover are both. This is evident in skepta and ghetts CDs below





















                                                         Advert analysis                                          

On my advert i such with my influence of Wiley because i thought the having text on the image would ruin the picture. As you can see  i used the same composition. By doing this, this will attract my target audience because again Wiley is very successful so by doing something similar to him i should attract the same audience.

Overall i think my digipak and advert would be more than successful in attracting my target audience this is because i stuck with the conventions and added my own touch to show my creativity which is what my target audience is looking for in this kind of genre. More over my whole digipak and advert has a very urban feel to it with the colours, costume locating and font type. Again this should attract my target audience




3. How did you use media technologies in the constructions and research, planning and  evaluation stage? 

For the construction of my digipak and advert please click on the following links below: 

Front cover

http://candipop10group4.blogspot.com/2011/01/imported-my-chosen-picture-then-i.html

CD

http://candipop10group4.blogspot.com/2011/01/making-of-digipak-cd-production.html

Thank you's

http://candipop10group4.blogspot.com/2011/01/making-of-digipak-thank-yous-production.html

Back cover 

http://candipop10group4.blogspot.com/2011/01/imported-my-chosen-picture-then-i.html

Advert

http://candipop10group4.blogspot.com/2011/01/final-advert-production.html

and for the finally production process of my digipak: 

http://candipop10group4.blogspot.com/2011/01/final-digipak-posterproduct.html

4. What did you learn from your audience feed back? 

AUDIENCE REACTIONS TO MY MUSIC VIDEO

 

Here are some of the words used to describe my music video 

 

 MY REACTION TO AUDIENCE FEED BACK

Evaluation - Question 1

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

There were many videos that I was influenced by when making of my video. I was inspired by artists such as Scorcher's It's My Time video and Nick Jonas' Who I Am video. I was also influenced by the running scene from the Rocky Balboa movie.

Scorcher - It's My Time

I was influenced by many things in Scorcher's video. Firstly, the audience can hear that the chorus was sang by a crowd so we had our classmates and friends in the chorus. On the other hand, Scorcher had a group of children singing it. Secondly, in the Scorcher's video, one of the sub-storyline was a boxer training. He was doing push ups preparing for his upcoming fight. In my video, I had a runner doing push ups preparing for his run. Thirdly, I  thought that the judging scene in the Scorcher's video was also important and effective as it shows the character have succeeded. Below are images directly from my video comparing to Scorcher's video.

Nick Jonas - Who I Am

I was inspired by Nick Jonas video because he used a clipboard in the chorus. I thought that this is very useful and effective way to get across the chorus. I also believe that the audience will like it because it is different and usually you wouldn't see anything like this in a grime genre video.

Rocky Balboa (Not Original Running Scene)

I was very influenced by the Rocky's running scene due to the way it was shot and the types of shots were used. Because of this, in my video I had various similar shots to Rocky's scene. Also, in Rocky's video, he raised his arms in the air and this indicates that he is ready for his fight. Furthermore, in my video I used an establish shot to show the mise-en-scene as it emphasise the urban city of where the artist is coming from.